Analytics & insight
I analyze data to understand performance, trends, and trade-offs — then turn those findings into dashboards, summaries, and recommendations that support decision-making.
Ottawa, ON • Open to analytics, marketing, and growth-focused roles
Working at the intersection of data, marketing, and real-world execution.
I’m a graduate student in the Master of Applied Business Analytics (TIM pathway) at Carleton University, with hands-on experience across analytics, marketing, sales support, and entrepreneurship.
My work sits at the intersection of numbers and narratives — combining analytical thinking with communication, creativity, and commercial awareness to help organizations make better decisions and reach the right audiences.
I’ve worked in public-sector–oriented projects, startup environments, and campus leadership roles, where I’ve learned how to translate complex information into insights that stakeholders can actually use.
What I bring
Marketing & communication
Through campus roles and my own business, I’ve worked across direct, indirect, and digital marketing, combining experimentation, content, and performance tracking to grow audiences and engagement.
Execution & ownership
From managing budgets to running campaigns and coordinating stakeholders, I’m comfortable taking ideas from concept to execution — and learning fast along the way.
Experience snapshot
Founder & Operator — Make A Neon
Custom signage startup • 2020 – Present
- Founded and scaled a customizable neon signage business serving international customers, generating over 1 million PKR in total sales.
- Managed pricing strategy, budgeting, and accounts, reducing costs by over 50% to maintain competitiveness.
- Led social media and digital marketing, increasing audience traffic by over 200% through Meta Ads and influencer marketing.
Campus Ambassador — 10Pearls
2022 – Present
- Promoted company initiatives and educational programs across campus.
- Supported recruitment activities through job fairs and student outreach.
- Proposed and executed ideas to improve student engagement and awareness.
Graduate Project — Public Infrastructure Dashboard
Ongoing • City of Ottawa (Infrastructure & Water Services)
- Working on a real client-facing dashboard as part of my graduate degree.
- Focused on asset management transparency, performance reporting, and stakeholder-friendly storytelling.
Want more detail? Visit CV for the full experience and skills breakdown.
Tools & skills
Power BI
SQL
Python
Excel
Financial Modeling
A/B Testing
Digital Marketing
Adobe Premiere Pro
Adobe Photoshop
Canva
PowerPoint
Publications & interests
Publication
Contributed to a medical case report titled “Case Report of Diaphragmatic Hernia”, submitted to the Proceedings of Shaikh Zayed Medical Complex (2018).
Sports & teamwork
I’m an avid cricket player and fan, and I enjoy staying active through volleyball and the occasional game of pool.
How I work
Curious, adaptable, and impact-driven — I enjoy roles where analysis, creativity, and collaboration come together.